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“Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.” ~ Rand Fishkin, CEO/Co-Founder, Moz
- Content is King – Topping the “on-the-page SEO” category, content continues to be the most important element to a webpage’s success. Winning content is that which includes quality (both in being written well and in having information of substance), researched keywords, engagement (tracked by bounce rates), and freshness.
- Link it Up – SEO success isn’t just about what you do – it also involves what your readers do on your site, including what links they post on your pages and how much your page gets linked elsewhere on the Web. Are the links from trusted, respected web sites? That builds your SEO credibility as a likewise trustworthy, respectable page. Again, quality matters more than quantity.
- Beware Spam and Blocks – SEO is smarter than some give it credit for, catching those “tricks” some try to implement to up their page rankings. This includes the major faux pas of paid links, linked spam, and cloaking (showing search engines a different page than humans). These techniques make the quality of your content questionable – after all, if it could stand on its own legs, these sort of techniques wouldn’t be necessary. Another SEO damager is if – and how many – people are blocking your site from their search results. If someone actively avoids your site, it reflects poorly upon your ranking.