The market wants access to you, but not just you, but to all your friends’ friends, and all of their friends anywhere and everywhere access to the internet is available.
The word is “Leverage”. Relationship leverage is exponentially and algorithmically enhanced by the likes of Go Fund Me, Change.org, Kickstarter, and other crowd-funding platforms.
Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the power of the internet. One early-stage equity expert described it as “the practice of raising funds from two or more people over the internet towards a common Service, Project, Product, Investment, Cause, and Experience, or SPPICE.” The crowdfunding model is fueled by three types of actors: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organization (the “platform”) that brings the parties together to launch the idea.In 2013, the crowdfunding industry grew to be over $5.1 billion worldwide.(Wikipedia)
What if our Social Media connections were “leveraged” by love? What could be accomplished by a community compassionately connected by the power and practice of leveraged love? We would become an unstoppable force for good. Recently my wife leveraged the power of her Facebook friends to keep a family from becoming homeless. A lot of people, each giving a little made a HUGE difference! I’m a believer!
Adonai said, “Look, the people are united, they all have a single language, and see what they’re starting to do! At this rate, nothing they set out to accomplish will be impossible for them! Gen. 11:6 (CJB)